On October 8, 2021, in the framework of the WINCOME project, in the hall of the Cultural Center of the Community of Zitsa, a Thematic Seminar was organized by the Municipality of Zitsa on the topic: “Marketing, promotion & extroversion of wine products”.
The purpose of the joint thematic business seminar was to properly prepare the interested wine producers (from Greece), so that they acquire the knowledge of the exploitation of their production in terms of business planning. The seminar focused on:
in the presentation of viticultural treasures of the area of Zitsa, Ioannina: Debina – Vlachiko – Bekari
in Marketing, promotion & extroversion of wine products of the viticultural region of Zitsa, Ioannina
in modern and traditional techniques of wine production
The participants had the opportunity to be guided in the facilities of the Winery “GLINAVOS” in Zitsa and to be trained in the field of Marketing and promotion of wine products.